The Bitcoin community is rallying against JP Morgan as the calls for a boycott are intensifying due to recent reports indicating that the MSCI may exclude crypto treasury firms from significant market indexes in January 2026.

In a recent Twitter post, Grant Cardone exclaimed, “I just pulled $20 million from Chase and suing them for credit card malfeasance,” expressing his discontent with JP Morgan’s actions. He emphasized the boycott movement with a call to “Crash JP Morgan and buy Strategy and BTC,” also spurred by fellow Bitcoin advocate Max Keiser.

Bitcoin Community Source: Fred Krueger

The potential MSCI policy change poses a risk to crypto treasury companies, which may result in automatic sell-offs from funds that must comply with financial instrument specifications. This could adversely affect the crypto market.

Response from Michael Saylor

Michael Saylor, the founder of Strategy, articulated his stance on the proposed MSCI changes, stating, “Strategy is not a fund, not a trust, and not a holding company. Funds and trusts passively hold assets. Holding companies sit on investments. We create, structure, issue, and operate.” He defined Strategy as a “Bitcoin-backed structured finance company.”

Michael Saylor Source: Michael Saylor

Should these criteria take effect, crypto-backed companies will face significant operational decisions or risk losing valuable market investment.