Michael Sonnenshein, previously the CEO of Grayscale Investments, has joined the tokenization firm Securitize as the Chief Operating Officer (COO) as of December 9.

"There is massive demand for tokenization, and I am thrilled to join Securitize at such a pivotal moment for the company and the industry," Sonnenshein shared in a previous statement.

Securitize specializes in tokenizing traditional financial instruments on blockchain technology, effectively bridging the gap between traditional finance and the rapidly growing digital asset sector. The company has notable investors, including BlackRock.

Sonnenshein's move comes after his impactful stint at Grayscale, where he played a crucial role in facilitating the approval of Bitcoin and Ether ETFs earlier this year. Additionally, he has recently joined Aptos Labs as an adviser.

"Michael is a trailblazer whose strategic vision and ability to navigate complex regulatory landscapes have helped pave the way for establishing digital assets as a mainstream investment class," commented Carlos Domingo.

For more details on Securitize's mission and the implications of Sonnenshein's appointment, visit their website.