Fanpla AG Opens New Office in Zug for Blockchain Entertainment
Fanpla AG has established its new office in Zug, Switzerland, to facilitate the development of a decentralized entertainment economy using blockchain technology.
[PRESS RELEASE – Zug, Switzerland, November 27th, 2025]
Fanpla AG, a subsidiary of Fanpla Inc. from Japan, has launched its new office in Zug, known as Crypto Valley. This represents a significant step towards establishing a global, sustainable entertainment economy utilizing blockchain technology. The new headquarters will oversee Fanpla’s European strategies and contribute to the growth of the FPL ecosystem worldwide.
Background and Aim
The formation of Fanpla AG is crucial for realizing a decentralized entertainment environment. By harnessing expertise developed in Japan regarding fan engagement and blockchain, the entity will partner with the European crypto sector in Zug, renowned for its regulatory confidence and advancement. This partnership aims to establish a transparent and innovative token-based business model, enabling value sharing among artists and fans.
A Strategic Location in the Blockchain Sphere
Zug’s Crypto Valley is integral to Fanpla’s global strategy, offering a recognized regulatory framework and a dense concentration of blockchain knowledge. Fanpla AG intends to utilize this environment to create a compliant governance structure that supports its international token ecosystem.
Fanpla’s Central Hub for Global Growth
The Zug office will act as the central point for Fanpla’s international ventures, fostering expansion across Europe.
In Japan, Fanpla Inc. has cultivated a community of over 4 million paying fans and created digital connections between artists and their audiences. Utilizing this successful model, Fanpla AG will aim to develop new engagement strategies and tailored digital ecosystems for the European audience.
Combining expertise in fan engagement with blockchain technology, Fanpla AG will enhance entertainment experiences for diverse audiences, supporting a truly global fan economy.
Main Goals of the European Operations
- Creating a Global Platform: Facilitating connections between European artists and fans, enabling Japanese creativity to capture a global audience while providing a framework for international artists to interact with the Japanese market.
- Broadening the FPL Ecosystem: Establishing new partnerships and use cases to expand the utility of the FPL token across Europe, ensuring a secure and transparent system for artist and fan engagement.
- Fostering Innovation: Setting up a local R&D team in Switzerland to lead innovations in research, development, and market analysis, keeping the Fanpla ecosystem at the forefront of the entertainment and Web3 sectors.
Toward a Unified Entertainment and Financial Environment
The inception of Fanpla AG is a major step in merging entertainment with finance through blockchain advancements. By situating itself in Switzerland’s celebrated financial center, Fanpla AG will solidify the governance and operational framework of the FPL ecosystem, promoting transparency and trust between artists and fans alike. Looking forward, Fanpla AG plans to advance initiatives in finance, technology, and entertainment, nurturing the growth of its token ecosystem and expanding global opportunities.
About FPL (Fanpla)
FPL is a digital asset on the Polygon blockchain, available on the Fanpla Market, facilitating purchases, ticketing, and exclusive fan engagements. It serves as a utility token linking artists and fans, enabling various activities like NFT transactions and event participations.
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About Fanpla AG
- Company Name: Fanpla AG
- Headquarters: Zug, Switzerland
- CEO: Masayoshi Goto
- Established: 2025
- Business Scope: Development and management of blockchain-based entertainment services, applications, and content platforms that integrate Web3 and fan engagement technologies.
- Website: http://fanpla.ch
