
WhiteBIT Launches in the U.S. with Times Square Advertising Campaign
WhiteBIT, Europe’s largest cryptocurrency exchange, marks its entry into the U.S. with a dedicated launch and advertising campaign in Times Square.
[PRESS RELEASE – New York, USA, December 1st, 2025]
WhiteBIT, recognized as the largest cryptocurrency exchange in Europe based on traffic, has announced its formal entry into the United States by establishing WhiteBIT US as an independent entity tailored to operate across the nation. This landmark launch signifies a strategic move into one of the world’s most regulated digital asset markets.
WhiteBIT US has received operational licenses and is rapidly expanding its presence in all 50 states, emphasizing its dedication to transparency and compliance-based growth.
The launch allows U.S. customers to access WhiteBIT’s strengths: robust compliance, top-tier security, and competitive fees, along with innovative earn products that have defined the platform.
“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies. The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market.” — Volodymyr Nosov, Founder and CEO of WhiteBIT, President of W Group
Local Presence and U.S. Leadership Team
As part of its long-term strategy, WhiteBIT US has recruited a seasoned leadership team based in the U.S. and established its headquarters in New York, along with additional offices nationwide, enhancing operational efficiency and rapid scaling.
Job Creation Driven by Global Expertise
WhiteBIT’s international team comprises over 1,300 professionals, committed to enhancing the global blockchain ecosystem. WhiteBIT US aims to create new job opportunities in the United States, emphasizing the recruitment of specialized local talent, which is critical for strengthening blockchain infrastructure and facilitating global expansion from within.
Available Products at Launch
Starting now, U.S. users that successfully verify their identities will be able to enjoy:
- Spot Trading
- Instant Exchange
- On/Off Ramp Services
WhiteBIT US is poised to further enrich its offerings with fiat integrations, corporate onboarding (KYB), and institutional services, including custody and liquidity options.
Times Square Showcase
This year marks WhiteBIT’s seventh anniversary, having transformed from a singular exchange into the expansive fintech ecosystem known as W Group, which serves 35 million users worldwide. W Group consolidates eight companies, encompassing cryptocurrency exchanges, blockchain infrastructure, payment solutions, digital banking, analytics, and more.
To celebrate this milestone, WhiteBIT launched a global brand campaign addressing common concerns regarding cryptocurrencies and illustrating how the exchange has gained users’ trust. Starting from November 28, promotional videos are being displayed in Times Square, showcasing WhiteBIT’s vision for a secure, accessible, and globally connected financial ecosystem.
European Security and Compliance Standards for U.S. Users
WhiteBIT enters the U.S. market as one of the most secure cryptocurrency exchanges globally, with a proven record of zero security breaches and premier industry certifications. The exchange:
- Holds a Top 3 rank in global exchange security by CER.live.
- Is the first cryptocurrency exchange to earn CCSS (CryptoCurrency Security Standard) Level 3 certification.
- Adheres to stringent AML/KYC protocols.
- Offers high liquidity, transparent operations, and competitive trading fees.
- Provides users with beneficial Earn programs and enticing rewards.
These standards, refined through years of experience serving millions in Europe, are now being deployed in the U.S. as a part of WhiteBIT’s mission to promote global blockchain adoption.
About WhiteBIT
WhiteBIT stands as the largest European cryptocurrency exchange by traffic, featuring over 900 trading pairs, 340+ assets, and supporting 8 fiat currencies. Founded in 2018, it is a member of the W Group, which serves over 35 million customers worldwide. WhiteBIT collaborates with prominent partners including Visa, FACEIT, FC Juventus, and the Ukrainian national football team, and is committed to advancing blockchain technology adoption on a global scale.
