Sony Bank is reportedly on track to develop a dollar-pegged stablecoin, aimed at enhancing transactions within its ecosystem in the United States by 2026. The initiative seeks to target the US demographic, which constitutes around 30% of Sony Group’s external sales. The stablecoin is anticipated to facilitate payments for various purchases such as PlayStation games, subscriptions, and anime content.

In October, Sony Bank applied for a banking license in the US, intending to establish a subsidiary focused on the stablecoin operations and has also partnered with Bastion, a US-based stablecoin issuer. In a recent funding round, Sony’s venture arm invested in Bastion’s $14.6 million raise, which was led by Coinbase Ventures.

Sony Bank Sony Bank established a Web3 subsidiary with an initial capital of 300 million yen ($1.9 million) in June 2025. Source: Sony Bank

Sony Bank’s venture into Web3 includes the recent formation of a dedicated Web3 subsidiary named BlockBloom, which aims to create an integrated environment connecting fans, artists, NFTs, and various currencies. Their statement emphasized the significance of digital assets and blockchain technology in revolutionizing financial services, including the management of NFTs and cryptocurrencies.

As the market evolves, Sony’s move to introduce a stablecoin reflects its strategy to enhance user experience and diversify payment options amid its broader ambitions in the digital landscape.