CNBC has formed a multi-year alliance with Kalshi, a prediction market operator, to introduce real-time forecasting data into the network’s TV, digital, and subscription platforms starting in 2026.
This deal, unveiled on Thursday, indicates that Kalshi’s event probability data will become a part of CNBC’s programming, including prominently on shows like Squawk Box and Fast Money, which will feature a dedicated ticker showcasing real-time predictions.
Kalshi will also unveil a CNBC-branded page on its interface that will highlight markets chosen by the network.
Tarek Mansour, CEO of Kalshi, remarked that this integration signifies the “next evolution” in financial reporting, transitioning from reporting just on current events to providing forecasts about upcoming occurrences.
KC Sullivan, the president of CNBC, commented that prediction markets are vital for understanding significant events and regards Kalshi’s data as a “powerful complement” to the station’s journalism.
This agreement follows a similar collaboration that Kalshi entered into with CNN, where their prediction markets will be embraced in on-air assessments and newsroom coverage.
Launched in 2018, Kalshi is one of the largest regulated prediction market platforms in the U.S., enabling users to speculate on outcomes linked to elections, sports, economic indicators, and other real-world phenomena.
In November, Kalshi raised $1 billion at an $11 billion valuation, leading both of its co-founders to billionaire status, with Luana Lopes Lara becoming the youngest self-made female billionaire as reported by Forbes.
Polymarket also gaining momentum
Polymarket, another prediction market platform, is also experiencing growth, having gained traction through a series of recent agreements and regulatory approvals. In October, sports betting agency DraftKings initiated partnerships with Polymarket to utilize their platform for a new prediction market service.
Polymarket has also collaborated with PrizePicks, enabling users to make forecasts about sports and entertainment events while enjoying its existing fantasy services.
Furthermore, Polymarket recently struck a multi-year partnership with TKO Group Holdings as its official prediction market ally for UFC and Zuffa Boxing, integrating real-time forecasting into live event broadcasts.
Valued at $10 billion in October, Polymarket plans to launch a token following its recent approval from the U.S. Commodity Futures Trading Commission to function as an intermediated trading entity.
