Crypto-focused YouTube channels are experiencing their lowest engagement levels in over four years, according to fresh data revealing a continuous decline in overall view counts.

While it’s anticipated that the viewership might eventually rise back to 2021 levels, experts do not foresee a revival this year.

Retail Exodus Affects Crypto YouTube

Recent statistics shared by analyst Benjamin Cowen indicate that the 30-day moving average of views across various major crypto YouTube channels has dropped to levels last seen in January 2021. This decrease is not merely attributed to a single algorithm change or platform modification but rather a persistent decline from the peaks after 2021, reaching a multi-year low.

YouTuber Tom Crown noted that the slowdown has been observable across social platforms since October 2025, with the current sentiment reminiscent of previous bear markets. Jesus Martinez, another creator, mentioned that although he grew his channel consistently since early 2022, his top videos have not come close to the successes of 2021.

TikTok content creator Cloud9 Markets commented that the diminishing interest might be influenced by frequent scams and pump-and-dump schemes linked to “ponzi” altcoins, indicating that retail investors are feeling exhausted from losing their investments. Additionally, MissCrypto referred to the ongoing Bitcoin rally as a “Ghost Town Rally,” pointing out that Bitcoin is stabilizing around $92,000 amid dwindling public interest, suggesting that institutional players, rather than retail investors, are now driving the market.

Consequently, much of the dialogue among retail investors has shifted towards alternative assets, such as precious metals.

Investors Shift Towards Safety

Petr Kozyakov, Co-Founder and CEO at Mercuryo, acknowledged that the increasing interest of retail investors in precious metals is shaping both crypto price tendencies and safe-haven demand, stating that the retail sector’s behavior is evolving in response to market conditions.

“Bitcoin has surrendered early gains after breaching the $92,000 mark in Asia trading as the biggest cryptocurrency mirrors leading US tech stocks in a risk-off mode retreat. Markets appear to weigh growing tensions between US Federal Reserve Chairman Jerome Powell and former President Donald Trump.”

This shift towards safer investments, including gold and silver, is reflected amid escalating global risks, while discussions around privacy coins continue as interest remains in Monero and Zcash, both of which have seen considerable gains recently.