Bitpanda is broadening its offerings by allowing trading in stocks and exchange-traded funds (ETFs) alongside cryptocurrencies, pushing towards a universal exchange model. Starting from January 29, users can access nearly 10,000 stocks and ETFs on the platform. Each trade will incur a flat fee of 1 euro ($1.17) with no added costs for order flow, custody, or withdrawals. This move aims to simplify investment across various asset classes.

This initiative aligns with a growing trend among cryptocurrency platforms, which are striving to integrate different asset types into a single trading environment.

Eric Demuth, the Chairman of Bitpanda, mentioned, “Eleven years ago, we made crypto simple and secure for everyone. Now comes the next evolution for Bitpanda and for the financial market: for the first time, we’re bringing all markets and asset classes together in a single app.”

The offering promises access to real stocks as opposed to tokenized shares, available across the entire European Union.

The rise of the universal exchange concept is reflected in the actions of major crypto exchanges, which are beginning to incorporate traditional financial products to attract a wider range of investors.

This phenomenon has been dubbed the “super app race” by research firms, indicating a shift in focus toward platforms that consolidate various trading products and attract more users.