Bitcoin experienced a reduction in online discussions and search interest in 2025 compared to the previous year, notwithstanding a wild year that culminated in new all-time high prices before facing a considerable market crash.
Worldwide search data on Google Trends demonstrated that following U.S. President Donald Trump’s electoral victory in November 2024—which sparked a surge in searches for “Bitcoin”—interest began to decline in the subsequent year, with only two minor upticks recorded in the latter half of 2025.
On Tuesday, Bitcoin advocate Jameson Lopp cited data from social media figure Jean-Christophe Gatuingt, revealing that posts containing the term “Bitcoin” on X dropped by 32%, totaling 96 million.
The data indicated that the peak discussions occurred in January when U.S. President Donald Trump was sworn in and former Silk Road founder Ross Ulbricht received a pardon. Interest peaked again in March during the Trump administration’s announcement of a Strategic Bitcoin Reserve.
Despite fleeting moments of enhanced interest linked to significant events like Bitcoin Pizza Day’s 15th anniversary and Bitcoin reaching a price of $120,000, overall engagement has continued to wane.
Influential Bitcoin Advocates Maintain Activity
While discussions about Bitcoin diminished in 2025, key advocates remained active in sharing insights. For instance, Michael Saylor posted 1,268 times on X regarding Bitcoin, with 97% of his posts assessed as positive or neutral.
Blockstream’s CEO, Adam Back, contributed over 11,450 posts, particularly during peak periods of uncertainty about Bitcoin. Meanwhile, Alex Gladstein, from the Human Rights Foundation, classified 23% of his 9,445 Bitcoin-related X posts as favorable.
Negative Sentiment Persists into 2026
A graph from the crypto analytics site Santiment reveals that social media sentiment towards Bitcoin became increasingly negative between January 12 and 15, despite Bitcoin’s price climbing from $90,320 to $97,540 during this timeframe.
The Crypto Fear & Greed Index generally remains within “fear” and “extreme fear” ranges at the start of 2026, notwithstanding Bitcoin’s price increases. However, data shows a notable uptick in optimistic sentiment, hinting at potential future price boosts.
