The world’s largest global wealth manager, UBS, is reportedly considering a plan to allow its most affluent clients to trade cryptocurrencies. Bloomberg reported that UBS aims to provide select private banking clients in Switzerland with access to trading Bitcoin and Ether, with potential expansion to the Asia-Pacific region and the United States in the future.

Moreover, UBS is in the process of selecting partners for its upcoming crypto trading services, although official confirmation from the bank is still pending.

Currently, UBS is actively involved in various blockchain initiatives. It has been developing projects such as the uMINT tokenized US dollar money market fund on Ethereum and a collaborative blockchain settlement trial with Swift and Chainlink, indicating a growing integration of traditional financial instruments with blockchain technology.

Wall Street Following the Trend

As it stands, UBS would be joining the ranks of major financial institutions like JPMorgan, which is also exploring crypto trading options for institutional clients, and BlackRock and Fidelity, who are leading the issuance of Bitcoin and Ether ETFs. Vanguard, traditionally skeptical about cryptocurrencies, recently changed its position by enabling clients to access crypto ETFs, thus signaling a shift in Wall Street’s approach to digital assets.

As of September 2025, UBS managed approximately $4.7 trillion in wealth assets. If UBS advances with its crypto trading venture, it would represent a significant step forward in offering in-house solutions for ultra-high net worth clients.