Michael Saylor, the co-founder of the Bitcoin (BTC) treasury firm Strategy, has announced that the company is actively acquiring more BTC amidst a falling market, continuing a streak of 12 consecutive weeks of purchases.

Saylor shared the company’s BTC accumulation chart on the X social media platform, illustrating its consistent buying activity. The latest transaction occurred on February 9, when Strategy purchased 1,142 BTC for over $90 million, increasing its total holdings to 714,644 BTC, worth about $49.3 billion based on market pricing.

A visual history of Strategy’s Bitcoin purchases that Saylor posts on social media, signaling the company is about to acquire more BTC. Source: Saylortracker.com

Despite a significant downturn in Bitcoin and other cryptocurrencies following an October flash crash, which saw BTC prices drop by over 50% from an all-time high, the firm is continuing to buy BTC. Analysts had anticipated that Strategy might offload its Bitcoin holdings or halt further purchases due to the market’s decline, yet they have proceeded with their acquisition strategy.

Challenges in the Crypto Treasury Sector

Before the October crash, the crypto treasury sector was already facing challenges, indicated by declining stock prices and falling multiple on net asset value (mNAV), which drops below one, signaling potential issues for treasury companies. Earlier this month, Strategy reported a Q4 loss of $12.4 billion, causing a 17% drop in stock price, though recent days have seen a recovery.

Related: Strategy CEO eyes more preferred stock to fund Bitcoin buys

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