Interesting data points regarding the cryptocurrency market in 2024 have emerged from CryptoQuant’s recent survey released on January 15, 2025.

The investor market is significantly engaged in the crypto space, with 62% of respondents indicating they have been involved for over three years. Nearly 50% of participants possess a Bachelor’s degree, which suggests a well-educated user base.

The demographic composition of the crypto space is skewed; 89% of respondents identify as male, while only 11% are female. Among the educated respondents, 22% rely on their own research for investment decisions, while 16% turn to social media influencers or KOLs. Recommendations from friends, media, or community members play a lesser role in investment choices.

In terms of user distribution, Asia leads with 40% of participants, followed by Europe at 29% and North America at 10%. It seems the majority of investors report investing less than $10,000 annually, highlighting a retail investor prevalence.

With 76% preferring spot trading as opposed to derivatives or staking, products like staking and yield farming only saw participation from a mere 28% of users.

Binance Emerges as the Leading Exchange for Asset Holding and Profit Generation

Binance clearly stands out as the favorite cryptocurrency exchange, with 53% of users declaring it their main platform. Moreover, it leads in profitability; 51% of users report their highest gains came from Binance, while 48% hold the majority of their assets there.

Binance stands out as the global favorite exchange, with 53% using it as their primary platform, 51% making the highest profit with the exchange, and 48% holding most of their assets there. pic.twitter.com/xu6tEXa0YC — CryptoQuant.com (@cryptoquant_com) January 15, 2025

While Binance is dominant in Asia, Africa, and South America with usage rates exceeding 50%, Coinbase claims the top spot in North America with 45% of the market share. Full-time traders tend to favor platforms such as Bybit, OKX, and Bitget, while part-time traders prefer Coinbase and Kraken.

Regulatory compliance is a significant factor for users, as 83% of respondents monitor or avoid exchanges with compliance issues. 32% of participants view Binance as the most compliant exchange, with Coinbase following at 14%.

On the security front, Binance also leads, with over half of the respondents rating it highest for cybersecurity (54%), customer support (55%), and its P2P trading platform (59%). Coinbase and Bybit rank second and third, respectively, in these areas.

Established Cryptocurrencies Remain Preferred Investment Options

Survey respondents expressed confidence in investing in Bitcoin, Ethereum, and Layer 2 solutions. This suggests a preference for established currencies, minimizing risk with lesser-known tokens.

It is noteworthy that established currencies typically yield the highest returns; Bitcoin, for instance, leads as the top profit generator at 18%, followed by Ethereum, Solana, XRP, and DOGE. These cryptocurrencies represent high capitalization assets with robust adoption and liquidity.

Despite this, the integration of AI with blockchain technology is on the rise, underscoring the emerging interests and investments in blending artificial intelligence with decentralized systems.

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