Official Trump Coin (TRUMP) and Official Melania Coin (MELANIA) made a splash in the cryptocurrency market prior to the presidential inauguration. Is TRUMP on the SEC’s radar?

The cryptocurrency market is dynamic and rapid-paced, particularly following Donald Trump’s presidential win in November.

Bitcoin, Solana, and meme coins reached new heights, making headlines as Bitcoin surpassed $100,000 for the first time.

“The next 4 years of US politics is going to be the biggest clown show ever. Crime is legal now.”
— VikingXBT (@VikingXBT) January 20, 2025

The Rise of Trump Meme Coins

Fast forward two months, and the president-elect initiated an unexpected move. On January 18, his team released TRUMP, the “Official Donald Trump” meme coin.

Although the launch occurred beyond regular market hours, it skyrocketed over the weekend, hitting prices over $50 and peaking at approximately $74 on various exchanges.

At its highest, TRUMP had a market capitalization exceeding $14 billion, establishing itself as one of the leading meme coins. Screenshot (Source)

Following a temporary price dip earlier today—aligned with the debut of the MELANIA meme coin—a product of the incoming First Lady—the TRUMP token continues to show potential.

“The Official Melania Meme is live! You can buy $MELANIA now.”
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025

As Trump approaches his January 20 inauguration as the 47th President of the United States, it’s evident why his meme coin might maintain its momentum in the first quarter of 2025.

Reasons Behind the Timing of TRUMP and MELANIA Tokens

Analysts have posited various explanations for this strategic launch timing. Some critics contend that Trump seeks personal financial gain, while others point to legal limitations, primarily the Emoluments Clause, which forbids a sitting president from profiting from foreign governments.

This law prohibits the president from exploiting the office for personal benefits without Congressional consent, designed to stave off conflicts of interest and legal complications.

The Trumps elected to launch TRUMP and MELANIA swiftly prior to taking office to avoid allegations of profiting from the presidency, especially considering both coins have already surged over tenfold.

Failure to launch these tokens before January 20 could have led to violations of the Emoluments Clause, providing grounds for Democrats to instigate impeachment proceedings.

Future Outlook for Official Trump Coin and Official Melania Coin

Despite the early success of the TRUMP and MELANIA meme coins, the United States Securities and Exchange Commission (SEC) is closely watching their progress.

It remains unclear whether these tokens will be identified as securities or utility tokens akin to Bitcoin. Analysts are keeping a close eye on whether TRUMP can regain its upward trajectory, potentially surpassing the all-time highs seen over the weekend.

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Disclaimer: This article is intended for informational purposes only and does not constitute investment advice. Investing in cryptocurrencies involves substantial risk.