What to Know:

• The initiative will take effect in February and is part of Nexo’s strategy for growth in 2025 and its recent rebranding.
• Nexo currently manages over $11 billion in assets, has issued $8 billion in crypto credit, and disbursed over $1 billion in interest payments.

Crypto trading and lending platform Nexo will introduce a minimum limit of $5,000 for its service users as it transitions into a wealth management firm aiming at the affluent market. This new guideline, which will start in February, aligns with the company’s growth strategy and recent rebranding efforts, according to a Tuesday press release.

“Guided by principles rooted in traditional finance and the personalized excellence of private white-glove services, we are committed to delivering sustainable wealth solutions for generations to come,” Kosta Kantchev, Nexo co-founder, stated.

Nexo has successfully weathered the 2022-23 bear market and the debacle of several centralized finance firms during that period. Additionally, Nexo gained initial approval to operate as a licensed entity in Dubai last March.

The company maintains substantial operational metrics, including over $11 billion in assets, $8 billion in crypto credit issued, and $1 billion in interest disbursed.