Overview

The crypto-travel website Travala.com has been approached about a possible acquisition, according to insiders.

• Discussions regarding the takeover began late last year, indicating interest from multiple parties.
• The anticipated valuation of the company may surpass $100 million.
• It remains uncertain whether a deal will materialize, as Travala might opt for independence.

Details

Earlier conversations include inquiries from major travel companies. Notably, Booking.com explored the idea but chose not to proceed. However, ongoing discussions with other prospective buyers continue.

Travala, established in 2017 and supported by Binance, allows customers to utilize over 100 cryptocurrencies as payment methods, fostering a blend of traditional and modern currencies in travel transactions.

Financial Context

Last year, Travala disclosed revenues exceeding $100 million, with expectations for growth in 2025. Its token, AVA, currently has a market capitalization of $47 million.

Binance’s role as a significant shareholder means its consensus is crucial for any potential acquisition discussions.

Strategic Insights

The company’s innovative model of accepting cryptocurrency for travel expenses positions it uniquely in the emerging market of crypto-centric travel services.