India’s cryptocurrency sector is growing steadily despite the absence of a formal regulatory framework. According to a recent study by Foresight Ventures, India currently leads Asia in digital currency adoption, with Indonesia and Vietnam following closely.

Nevertheless, many Indians still refrain from investing in digital assets due to the unregulated nature of the crypto market. To address this issue, CoinDCX, a Mumbai-based exchange platform, has devised an innovative plan to encourage discussions about digital assets among professionals and students around local tea stalls.

Indians have a deep-rooted tea culture, where colleagues gather for tea breaks to discuss important matters.

CoinDCX has launched mobile chai cafes that will travel to financial districts and tech parks across Mumbai, partnering with local tea vendors to use specially branded cups featuring crypto-themed messages. This aims to foster informal yet informative conversations about cryptocurrency.

Menu mein se kya choose karoge? Mere liye toh classic Bitcoin chai hi sahi hai. ☕️

What will you choose from the menu? For me, the classic Bitcoin tea is just right. ☕️ — Sumit Gupta (CoinDCX) (@smtgpt) January 28, 2025

This initiative also serves as a pilot program for building trust among those hesitant to invest following the recent WazirX hack, in which over $230 million was stolen. Previous to this initiative, CoinDCX announced a project to establish Bharat Custody, India’s first homegrown custody solution, allocating ₹50 crore for R&D.

With WazirX now preparing to reopen, competitors like CoinSwitch are implementing strategies to attract users from WazirX, including a ₹600 crore initiative aimed at assisting those impacted by the hack. As the Indian crypto market continues to evolve, grassroots initiatives like the Bitcoin Chai Cafe aim to restore investor confidence in digital assets.