MicroStrategy, a company known for its Bitcoin investments, has officially rebranded to Strategy to emphasize its commitment to Bitcoin. Along with the name change, the firm reported a $670.8 million net loss for the fourth quarter of 2024, despite increasing its Bitcoin holdings by 218,887 BTC.
In its 5 February 2025 earnings report, Strategy disclosed $120.7 million in revenue, reflecting a 3% year-over-year decline and missing analyst expectations by approximately $2 million. The significant Q4 expenses, which rose nearly 700% to $1.1 billion, were attributed to the execution of their ambitious “21/21 Plan”.
Strategy Secures $20 Billion In Capital Plan
According to Strategy, $20 billion of its capital plan has already been secured, primarily through senior convertible notes and debt financing, positioning the company ahead of schedule. CEO Phong Le remarked that the firm is significantly ahead of its initial projections, particularly thanks to robust institutional and retail investor support.
Strategy now holds 471,107 BTC, valued at over $45 billion, making it the largest corporate holder of Bitcoin globally. They have introduced new performance metrics to better gauge their Bitcoin strategy, such as BTC Yield, which measures the percentage change in Bitcoin holdings against assumed diluted shares outstanding.
Despite the rebrand, Strategy will continue to provide business intelligence services alongside its Bitcoin investment initiatives. The company originally founded in 1989 by executive chairman Michael Saylor, has now pivoted to focus primarily on Bitcoin by adopting the ₿ logo next to its new name.
“Love the rebrand @MicroStrategy. Literal money printer.” — Andrew Himmler (@thedeltabombers) February 6, 2025
Following the announcement, Strategy’s stock (MSTR) decreased by 3.3% on February 5, closing at $336.70, with an additional 0.72% decline in after-hours trading.
US States On Verge of Adopting Bitcoin Reserve
In related news, an Ohio state senator has introduced legislation to create a Bitcoin reserve fund, while New Hampshire and North Dakota have also moved to establish Bitcoin reserves, highlighting a trend among U.S. states to diversify with cryptocurrencies. Texas has recently proposed a bill for a Texas Strategic Bitcoin Reserve Act aimed at adopting Bitcoin as a reserve asset.
