Key Insights
- Almost all cryptocurrency users surveyed in Latin America plan to grow their holdings next year, as reported by a recent Binance Research survey.
- The region experienced a 116% increase in cryptocurrency adoption in 2024, totaling 55 million users.
Survey Results
A significant 95% of Latin American cryptocurrency users intend to expand their holdings in 2025, based on a survey of over 10,000 investors from Argentina, Brazil, Colombia, and Mexico.
- 40.1% said they plan to buy more crypto in the next three months.
- 15.3% expect to do so within the next six months.
- 39.7% are looking at the next 12 months.
- Only 4.9% have no plans for further investment this year.
Growth Factors
The remarkable growth showcases Latin America as a leader in crypto adoption. According to Triple-A’s research, the increase in users is spurred by asset price growth, regulatory changes, and innovative financial products like spot Bitcoin and XRP ETFs. Notably, Brazil recently became the first nation to approve a spot XRP ETF.
“Latin America is a rapidly expanding region for the crypto sector, and the results of this research reinforce what we have observed in our operations,” said Guilherme Nazar, Binance’s regional VP for Latin America.
Motivation for Investing
Half of the respondents have been using cryptocurrencies for over a year, with many entering the market seeking substantial returns and financial independence. Other reasons cited include portfolio diversification, privacy, and asset protection.
