Brazilian fintech Méliuz has adopted a new treasury strategy that will involve investing 10% of its cash reserves into Bitcoin (BTC) following a unanimous decision from its board.

• Investment Strategy: The firm has already acquired 45.72 BTC valued at approximately $4.1 million.

Méliuz aims to leverage this strategy for long-term financial returns as they evaluate expanding their participation in Bitcoin as a core asset. They are also exploring additional ways to generate Bitcoin for their shareholders.

With over 30 million users in Brazil, Méliuz previously focused on cashback and financial services. This is a significant shift towards cryptocurrency investment, showcasing their commitment to diversifying their asset portfolio.