The Solana Foundation withdrew a widely criticized advertisement viewed as anti-queer late Monday, shortly after utilizing cultural topics to draw attendees to a conference.

The now-removed ad depicted “America” in therapy, with a human representation yearning to innovate in technology, cryptocurrency, and space travel, but finding his therapist fixated on “pronouns” and proposing new genders.

The therapist emphasized, “America, numbers are non-binary,” after reprimanding for “rational thinking syndrome.” America ultimately reacted angrily, proclaiming, “I want to invent technologies, not genders.”

This decision by the Solana Foundation—a Swiss nonprofit championing the Solana blockchain—triggered immediate backlash, with some prominent members within Solanaland deeming it pandering and offensive.

Notably, this marked a shift for the organization, which previously upheld diversity, equity, and inclusion (DEI) as essential values. The organization’s flagship event adopted a code of conduct that prohibited harassment based on gender and identity.

Just weeks prior to President Donald Trump’s return, framed to some extent by an anti-trans agenda, the foundation held a conference in Singapore, upholding a code of conduct that condemned direct intimidation based on gender and related characteristics, warning violators of ejection and future bans.

Current discussions surrounding the Solana Foundation’s advertising strategy may influence its core values and the crypto industry’s alignment with partisan politics, which could lead to a fracture in previous bipartisan coalitions established during Trump’s promise to support crypto endeavors.