Metaplanet, a Japan-based Bitcoin investment firm, has appointed Eric Trump, the son of former U.S. President Donald Trump, to its newly established strategic board of advisers. This appointment is part of Metaplanet’s ambition to become a leader in the global Bitcoin economy.

In a statement posted on X on March 21, 2025, Simon Gerovich, the CEO of Metaplanet, lauded Trump’s business acumen and advocates for Bitcoin, referring to his appointment as a significant step towards the company’s goal of being one of the world’s premier Bitcoin treasury firms.

Trump is expected to contribute his vast experience in real estate, finance, brand development, and digital asset advocacy.

Metaplanet Establishes Advisory Board to Foster Bitcoin Adoption

The new advisory board is set to include distinguished business figures and thought leaders dedicated to promoting Bitcoin adoption worldwide. Trump’s involvement comes as institutional interest in digital assets continues to rise, reflecting Metaplanet’s strategy to associate with influential figures in the cryptocurrency domain.

Following the announcement, shares of Metaplanet surged by 17.8% on the Tokyo Stock Exchange, reaching 4,730 Japanese yen ($31.74) shortly after trading commenced, according to Google Finance.

Currently, Metaplanet holds 3,050 BTC, valued at nearly $4.1 billion, ranking it as the 12th largest corporate Bitcoin holder, as per BitcoinTreasuries.NET. The company aims to grow its holdings to 10,000 BTC by the end of 2025, having already procured 1,288 BTC in the first eleven weeks of the year.

Metaplanet is excited to welcome Eric Trump to our Strategic Board of Advisors. His business savvy and enthusiasm for BTC will be invaluable in advancing our mission of becoming one of the leading Bitcoin Treasury Companies in the world. Welcome aboard, @EricTrump! pic.twitter.com/c0bpC1ojcg
— Simon Gerovich (@gerovich) March 21, 2025

Metaplanet initiated its Bitcoin investment strategy in April 2024 and has employed various financial tools to enhance its holdings. The firm’s aggressive acquisition policy positions it among the growing number of companies treating BTC as a vital treasury asset.

At the same time, Eric Trump has been active within the family’s cryptocurrency business, World Liberty Financial, which recently finished its second token sale, totaling $550 million in funding. He has also disclosed that his personal cryptocurrency investments encompass Bitcoin, Ether, Solana, and Sui.

Metaplanet Aims for 10,000 Bitcoin in 2025

Metaplanet has ambitious plans to more than quintuple its Bitcoin reserves to 10,000 BTC by 2025. This strategy aligns with increasing market enthusiasm, as experts predict that Bitcoin’s value could exceed $200,000 during the anticipated bull market this year.

Gerovich elaborated on the company’s approach in a recent post on X, outlining plans to achieve this target using optimal capital market strategies. He underscored the firm’s broader mission of driving Bitcoin adoption both in Japan and globally, framing their efforts as not merely business development but as a movement.

Gerovich suggested that should the U.S. embrace Bitcoin as a strategic reserve under a crypto-friendly administration, it could trigger a global transformation.