BlackRock's Strategic Launch of Bitcoin ETP in Europe
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BlackRock's Strategic Launch of Bitcoin ETP in Europe

BlackRock introduces its Bitcoin exchange-traded product in Europe, building upon its successful U.S. model amid growing demand from investors.

Financial giant BlackRock is launching its Bitcoin exchange-traded product (ETP) in Europe. This initiative comes on the heels of a successful run of BTC ETPs in the U.S., which has forged a substantial $48 billion crypto market.

BREAKING: BLACKROCK BITCOIN ETPS IN EUROPE ARE LAUNCHING TODAY! THIS IS MASSIVE!! 🚀 pic.twitter.com/t2bnqPPwXr — Crypto Rover (@rovercrc) March 25, 2025

A Bloomberg report highlighted that the iShares Bitcoin ETP will be listed on Xetra and Euronext Paris under the ticker IB1T, and on Euronext Amsterdam under BTCN. This expands access for European investors to BlackRock’s proven Bitcoin ETP model.

Reflecting on BlackRock’s expansion in Europe, Manuela Sperandeo said, “It reflects what really could be seen as a tipping point in the industry — the combination of established demand from retail investors with more professionals now really getting into the fold.”

BlackRock’s European Listed Bitcoin ETP Is Rooted In Switzerland

As part of its strategy, the European Bitcoin ETP will initially come with a 10 basis point fee waiver, lowering its expense ratio to 0.15% for the year. Dirk Klee noted, “There’s a lot of Switzerland in the iShares Bitcoin ETP. BlackRock Switzerland played a key role in its development.” He further emphasized the importance of ETPs in bridging the gap between crypto and traditional finance through their efficiency and ease of use.

This strategic move by the world’s largest asset manager, overseeing over $4.4 trillion in assets, is set to increase credibility in the European market and attract heightened investor interest.

Key Takeaways

  • BlackRock is pioneering its Bitcoin exchange-traded product (ETP) in Europe.
  • The company aims to broaden its offerings in Europe with a focus on retail-oriented products.
  • BlackRock seeks to engage a new generation of European investors.
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