Overview

Matt Cole, the CEO of Strive Asset Management, recently expressed his concerns over Intuit’s policies regarding Bitcoin in a letter addressed to the company’s leadership. Cole pointed to Intuit’s Mailchimp platform, which disabled the service for a student organization for communicating about Bitcoin, as a troubling example of censorship that could undermine shareholder value.

Key Points

• Cole highlighted the importance of Intuit reconsidering its approach towards Bitcoin to protect long-term financial interests.
• He noted that Intuit is at risk from negative public perception and potential legal scrutiny due to its current policies.
• The call for action comes after GameStop, which implemented similar changes in its treasury strategy, has announced plans to invest in Bitcoin and has finished a significant convertible note offering.

Cole urges Intuit to restore accounts that have been affected and revise its content policies, suggesting that incorporating Bitcoin into its corporate treasury may provide a safeguard against emerging threats from AI technologies.

Conclusion

Cole’s advocacy aims to shift corporate governance to focus on shareholder interests devoid of political influence, urging Intuit to adopt a more favorable position towards Bitcoin.