Crypto trading firm GSR spearheaded a $100 million private investment in Upexi (UPXI), a consumer goods company transitioning to a digital asset-based treasury approach. Upexi plans to use this funding to acquire and stake Solana (SOL) tokens, while its market cap was approximately $3 million as of last Friday.

Upexi’s investment structure follows a private investment in public equity (PIPE) model, as the company shifts from manufacturing tangible products to managing parts of its balance sheet via Solana, noted for its speed and low transaction fees.

Following this announcement, Upexi’s stock saw a remarkable increase of over 700%, climbing from about $2.30 to $19 at the time of writing.

GSR’s involvement signifies an impressive intersection of public investment and blockchain finance. “This investment highlights the growing demand for efficient, secure access to high-quality crypto assets in public markets,” stated Brian Rudick, GSR’s head of research.

Lily Liu, president of the Solana Foundation, commented that the deal further bridges traditional finance with decentralized systems, solidifying GSR’s endorsement of Solana as a leading high-performance blockchain.