Zora, an onchain social media platform, is poised to launch its ZORA token on April 23, 2025, following a surge of interest on social media platform X.

What to Know:

• The token launch follows two snapshots documenting user activity from January 1, 2020, to April 20, 2025.
• This promotional effort attracted over 230,000 new traders to the platform.

In a recent announcement, Zora shared that it will officially roll out the ZORA token after significant buzz on social media, particularly spurred by Base’s Jesse Pollack.

Two Snapshots

Zora will utilize two snapshots to determine token distribution. These snapshots record blockchain activity over distinct timeframes, which will be pivotal for rewarding users based on their engagement during the specified periods.

Pollack’s efforts led to a remarkable increase in trading activity, with new traders engaging with the platform in record numbers following the promotion.

“$ZORA will be live on April 23, 2025.”— zora (@zora) on X.

This announcement has raised eyebrows across the crypto community, leading to a mix of excitement and skepticism about potential insider trading as users commented on the dynamics surrounding the token’s launch.

For more insight, the recent marketing push has garnered mixed reactions, with some applauding the efforts as good marketing, while others suspect aggressive liquidity maneuvers.

Conclusion

Zora’s launch of the ZORA token promises to shake up the marketplace, as the crypto community watches closely for implications on market dynamics.