Eric Semler, the chairman of Semler Scientific, noted that Viant Technology (DSP), a digital advertising firm, can create significant value for its shareholders by considering a bitcoin (BTC) treasury strategy.
- Viant possesses $205 million in net cash but has not utilized it effectively, despite having robust free cash flow and profitability.
- Semler encourages Viant to pursue a treasury strategy similar to that of Strategy and Semler Scientific to revive investor interest.
In a recent post on X, Semler mentioned Viant’s stock performance as an indicator of investor doubts regarding the company’s long-term growth potential. The stock has fallen 44% since its IPO in 2021 and dropped 50% in February alone.
Despite these setbacks, Viant maintains a healthy financial status, with $205 million in net cash — approximately 25% of its $900 million market cap — and $34 million in free cash flow in 2024, predicting steady growth until 2028.
Viant faces increasing competition from major players like Google and Amazon and the commoditization of demand-side platforms. Chris Vanderhook, one of the three brothers who founded Viant, has publicly shown support for decentralized technologies, indicating his vision that includes crypto, blockchain, and NFTs as central to a ‘New Open Web.’
