Digital asset exchange KuCoin has introduced a groundbreaking initiative labeled the ‘Trust Project,’ featuring a substantial $2 billion investment aimed at improving transparency, securing user safety, and fostering long-term accountability in the crypto landscape.

This announcement was made at TOKEN2049 held in Dubai, where KuCoin CTO BC Wong, together with the EU CEO Oliver Stauber, elaborated on the project’s mission to synchronize crypto operations with regulatory norms and user-focused principles.

Key Elements of the Trust Project

• Introduction of infrastructure neutrality.
• Promotion of responsible innovation.
• Enhanced safeguards against platform risks.

KuCoin’s native token, KCS, will have an integral role in governance, ecosystem management, and the user rewards framework.

“We’re directing resources where they count — toward building credibility, protecting our users, and securing the future of crypto,” said Wong during his keynote.