In a significant move, Coinbase has announced a multi-year partnership with Riot Games, making it the official crypto sponsor for global esports events of League of Legends and Valorant. This collaboration symbolizes a substantial step for both companies as it emphasizes the growing integration of cryptocurrency into mainstream digital entertainment.

Leveling up.
Coinbase is now the exclusive crypto exchange for @lolesports and @ValorantEsports events. Tweet Screenshot

This partnership will commence at the Valorant Masters in Toronto on June 7, 2025, and aims to foster real engagement with the esports community. Coinbase plans to offer in-game rewards and exclusive content, as well as opportunities for fans to win trips to live events.

The collaboration will feature:

• Custom broadcast segments like Gold Grind (League of Legends) and Econ Report (Valorant).
• Exclusive in-game items like emotes and icons.
• Contests and giveaways including real-world rewards.

Moreover, there are discussions about potential integrations with Web3 technologies, hinting at blockchain-based collectibles and experiences. However, specific details remain undisclosed.

This move follows Riot Games’ prior partnership with FTX, which ended unceremoniously.

Glad Riot Games is venturing into crypto after the FTX episode!
— Armand

This new partnership with Coinbase, a regulated exchange, is anticipated to provide greater stability and credibility in the evolving market of esports. It also reflects the validation of cryptocurrency as it becomes more embedded in prevailing culture, particularly as esports continues to draw a digitally savvy audience.

For more insights on cryptocurrency and its relevance in today’s market, visit 99Bitcoins.