Overview

Caitlin Cook, Director of Growth at Moonwalk Fitness, shared insights before the Consensus 2025 event, mentioning the impressive growth of their fitness app primarily in Africa and Southeast Asia.

Key Features of Moonwalk Fitness

• The app allows users to engage by betting on achieving fitness milestones.
• Participants pay a fee using cryptocurrencies and can recover their funds upon reaching their goals.

Unique Approach to Web3

Moonwalk Fitness differentiates itself by integrating wellness with a cryptocurrency-based incentive structure. This platform aims to cater to users around the globe, particularly highlighting markets in Southeast Asia and Africa, where accessibility remains a priority.

Cook mentioned that the platform enables users to create their own games with minimal financial barriers, enhancing inclusivity.

Global Reach

“What’s enough for someone to actually perform the action is different depending on where you are,” Cook noted, showcasing the app’s adaptability to different economic contexts. The primary markets currently include France, the U.S., Nigeria, and Vietnam.

Community Engagement

The app is not just about fitness; it also fosters community through events where users can share their fitness journeys, reinforcing the program’s appeal across diverse demographics.

Read more: How to Make or Lose Hundreds of Dollars Betting Crypto on Your Fitness Goals

Overall, Cook describes the app as a fun, gamified way of encouraging fitness and social interaction.