Jan-Oliver Sell, previously the Managing Director of Coinbase in Germany, has joined LUKSO, a layer 1 blockchain, as CEO. In recent comments, he emphasized the need for a shift in how creators interact with centralized platforms, stating:

“Centralized platforms are closed systems. They control who sees what, how creators earn, and what features are allowed.”
LUKSO seeks to provide creators with a decentralized alternative, allowing them to retain full control over their content and identity through innovative standards.

Sell has come on board at a critical time when the power dynamics between creators and large tech companies are under scrutiny. LUKSO’s initiative aims to create a censorship-proof environment enabling creators to engage flexibly and securely with their audience.

Key Points:

• LUKSO promotes creator autonomy with its innovative solutions.
• The platform allows complete ownership and control over content.
• Issues like shadow banning are eliminated through their smart contracts.

In addition to Sell’s appointment, LUKSO is also dedicated to developing a universal identity for AI and creators that enhances transparency and accessibility in the digital realm.