FIFA Collaborates with Avalanche to Develop Its Own Blockchain, Advancing Web3 Goals

Overview

FIFA, the global governing body of football, is set to harness the Avalanche network to implement its own dedicated layer-1 blockchain. This follows FIFA’s previous efforts, where in 2022 it presented a non-fungible token (NFT) collection on the Algorand blockchain prior to the Qatar World Cup.

Key Points

FIFA will use Avalanche’s technology to establish its customized blockchain.
The launch comes immediately after a significant update on the Avalanche network, aimed at drawing in new developers to craft dedicated layer-1 solutions.

FIFA’s blockchain initiative is part of its broader ambition to delve deeper into the realms of blockchain and cryptocurrency. In anticipation of the Qatar tournament, FIFA released its NFT series on Algorand and hinted at transitioning to an Ethereum Virtual Machine (EVM)-compatible blockchain to further enhance its Web3 projects.

Despite the NFT trend waning due to ongoing industry challenges, FIFA’s continuous interest in blockchain suggests a potential resurgence in use cases for such technologies.

“Avalanche is tailored for enterprises and organizations seeking to build custom, high-performance blockchain solutions,” stated John Nahas, Chief Business Officer at Ava Labs. “FIFA’s launch on Avalanche showcases our technology’s capability to support global-scale applications with speed, flexibility, and safety.”

Currently, FIFA has a World Cup NFT collection and a digital collectible marketplace, yet details on any further projects on its new blockchain remain undisclosed.

Check out FIFA’s NFT release associated with classic games for the World Cup 2022.