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In this edition of Crypto for Advisors, Shivani Phull of Pixelynx elaborates on how Black Mirror is incorporating blockchain technology to enhance fan engagement.
Storytelling 3.0: When AI, Blockchain and IP Collide
Traditional storytelling methods are reaching their limit. The one-way consumption model that has shaped entertainment for decades now conflicts with the desires of digital-native audiences.
Black Mirror, known for challenging norms, ventured into interactive storytelling with Bandersnatch in 2018, hinting at a pivotal change from passive viewership to active participation.
Generations like Gen Z and Gen Alpha prefer platforms like Minecraft and Fortnite, desiring to craft and own their narratives.
Blockchain as a Tool for Interactive IP
Recent technological advances, particularly blockchain, are revolutionizing the landscape of intellectual property (IP). This technology supports secure verification of IP rights, enables community ownership via tokens, and offers content creators innovative revenue streams.
Case Study: Black Mirror Meets Web3
Global content powerhouse Banijay has joined forces with Pixelynx and KOR Protocol, a blockchain entertainment company co-founded by the esteemed DJs Deadmau5 and Richie Hawtin. Under the leadership of CEO Inder Phull, Pixelynx has successfully transitioned the Black Mirror franchise onto the blockchain platform.
Their latest project leverages a token inspired by the Nosedive episode, allowing fans to connect their social accounts to establish a reputation score, with over 300,000 participants engaging for unique experiences and rewards.
The Future of IP
The entertainment sector faces a crucial decision: adapt to this evolving landscape or face the risk of losing control over their narratives. Embracing new models that ensure transparency and value distribution among fans and creators marks the onset of a new era for IP. This is what Storytelling 3.0 looks like.
Ask for Expert Insights
- Ownership now means engagement: It’s about being a stakeholder, not a mere spectator, in the evolving crypto landscape.
- Potential economic value of reputation-based tokens may emerge from behavior, providing sustainable income avenues as digital engagement evolves.
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