FIFA has made a pivotal change to its approach in the Web3 landscape by shifting its digital collectibles project, FIFA Collect, from Algorand to Avalanche. This shift not only reflects FIFA’s evolving understanding of fan engagement but also aims to leverage the Avalanche blockchain for more interactive experiences.

Key Details of the Change

FIFA Collect was launched in 2022 on Algorand, allowing fans to buy and trade NFT cards featuring highlights from major tournaments, including the World Cup in Qatar. Now, FIFA is pivoting to Avalanche for a revamped digital collectibles experience.

Is this the biggest partnership in Web3 history? 🔺

FIFA just announced they are partnering with @avax. FIFA boasts a custom Avalanche Layer 1 to unify its digital strategy across collectibles, ticketing & more.

Here’s a video on everything you need to know + more coming soon! [ad] pic.twitter.com/KT4liAf3mx

— TEDDY (@iCrazyTeddy) May 22, 2025

Benefits of Avalanche

The Avalanche blockchain is expected to enhance flexibility, providing faster transactions and lower fees. It also supports Ethereum-based wallets, making it easier for users to engage with FIFA Collect NFTs.

Impact on Existing Collectors

Current owners of FIFA NFTs will need to transition their assets from Algorand to Avalanche. FIFA is committed to providing the necessary instructions for this seamless migration.

Conclusion

This transition marks a strategic reset for FIFA as it re-evaluates its NFT strategy, allowing for more interactive and engaging fan experiences beyond traditional trading cards.