DDC Enterprise, an Asian food company, has purchased 21 BTC as part of its strategy to integrate cryptocurrency into its financial framework.

This transaction involved exchanging 254,333 class A shares for BTC, totalling approximately $2.28 million according to a press release.

Key Points:

• DDC plans to acquire up to 500 BTC in the next six months and aims for 5,000 BTC in three years.
• Following the announcement, the company’s shares dropped over 12%, contrasting the trend of other firms benefiting from similar moves.

In a recent letter to shareholders, Chu detailed ambitions to grow their BTC holdings significantly. Notably, companies that have adopted Bitcoin as a treasury asset tend to see stock price increases; however, DDC’s stock fell sharply instead. Meanwhile, other firms like DigiAsia experienced substantial gains, demonstrating the varied impacts of such strategic decisions.