A Small Fintech Company Unveils $100 Million Plan for Crypto Treasury, Including BTC and ETH

Overview of the New Treasury Strategy

Treasure Global (TGL), an e-commerce and fintech entity listed on public markets, is setting aside up to $100 million for investments in cryptocurrencies. This move marks a significant shift in their capital strategy aimed at increasing efficiency on their balance sheet.

Investment Details

The firm will allocate funds to notable cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and designated stablecoins.
Approximately $50 million of the investment will come from a pre-existing equity facility; the remainder will derive from an institutional partnership.

Treasure Global (Anne Nygård/Unsplash)

Future Plans

The funds earmarked for this initiative will also support an AI-driven consumer analytics platform, expected to launch later this year. The establishment of a crypto treasury is anticipated to improve balance sheet efficiency and provide a foundation for future enhancements such as:

Tokenized loyalty programs
Cryptocurrency-based payment options

Market Trends

In recent months, many companies have begun to embrace cryptocurrencies as treasury assets, following trends from firms like Strategy and Metaplanet. Notable companies such as K Wave Media have devised plans to secure large sums to invest in Bitcoin, and Classover Holdings is exploring investments in Solana.

As of now, Treasure Global holds a market cap of $4.34 million, with stock prices rising by over 11% on Wednesday.

For more details, refer to the full press release.