Mastercard has announced that nearly half of its e-commerce transactions in Europe are now tokenized. In a press release on June 3, 2025, the company expressed its ambition to achieve 100% tokenization of e-commerce transactions by 2030.
Brice van de Walle, Executive Vice President at Mastercard, stated, “One year into our 100% tokenization and authentication journey, Europe is gaining strong momentum. We’re working with partners to enhance digital payments’ security and smoothness through Click to Pay, passkeys, and tokens.”
Notably, 50% of Mastercard’s e-commerce transactions in Europe include Secure Card on File (SCOF), Click to Pay, and digital wallets, which have seen an increase of more than one-third over the past year.
Mastercard’s Merchant tokenization (SCOF) is currently operational in 45 European countries and territories.
“When you pay online, your 16-digit card number is increasingly being replaced with tokenized credentials.”
Mastercard reports that nearly 50% of its online transactions in Europe are now tokenized—a 33% increase from the previous year. By 2030, manual card entry will no longer be in use. Link to Tweet — MantleWorks (@MantleWorks) June 5, 2025
The shift towards tokenization comes after research indicated that 54% of Europeans feel annoyed upon being asked to create an account during checkout, with 82% expressing frustration at navigating cumbersome processes.
Critical Partners
For this tokenization initiative, Mastercard has collaborated with several partners including Checkout.com, Delivery Hero (which encompasses eFood, Foody, Foodora, and Glovo), Global Collect (Worldline), Monext, and Santander.
Matias Sanchez, Global Head of Cards and Digital Solutions at Santander, commented, “With tokenization, card details are better protected, making checkout easier, faster, and more secure. Collaborative efforts with Mastercard enable us to provide this additional safety layer, making Click to Pay a top priority.”
Additionally, for Click to Pay, Mastercard’s partnerships extend to Autopay, Consors Finanz BNP Paribas, Fiserv, ICA Banken, Lendable, Nickel, N26, Ogone (Worldline), PayU, SaferPay (Worldline), SIX, and tPay.
To enhance payment passkeys, Mastercard is working with Dintero, Netopia, and Solidgate. Marius Costin, CEO of Netopia, stated: “As the first European processor to integrate this with Click to Pay, we’re delighted to offer a quicker, safer experience without passwords, setting a benchmark for digital commerce and bolstering our successful collaboration with Mastercard.”
Recent Crypto Expansion Moves By Mastercard
Recently, MoonPay partnered with Mastercard to release a suite of stablecoin payment cards. This initiative allows seamless digital asset transactions at more than 150 million merchants globally. The MoonPay Mastercard stablecoin payment card enables users to transact using stablecoins such as USDC, USDT, and DAI, marking another stride in Mastercard’s crypto expansion efforts.
Moreover, Mastercard has announced a “360-degree approach” to enable consumers to spend and merchants to receive stablecoins. This strategy encompasses partnerships with crypto wallets such as MetaMask, Kraken, Gemini, Bybit, Crypto.com, Binance, Monavate, and Bleap, facilitating easy stablecoin purchases with credit or debit cards and straightforward withdrawals to bank accounts.
In January 2025, Mastercard launched the Crypto Credential service for users in the UAE and Kazakhstan, focusing on a similar seamless integration of digital assets into everyday transactions across the UK and Europe.
Key Takeaways
- Mastercard’s goal is to achieve 100% tokenized e-commerce transactions in Europe by 2030, with 50% already tokenized.
- The company is expanding its focus on crypto through partnerships with various platforms including MoonPay and Kraken.
