World Liberty Financial is set to acquire a significant stake in the TRUMP memecoin for its treasury. This strategic move is presented as part of a broader vision shared by the project that emphasizes “crypto, patriotism, and long-term success.”

Earlier this week, Eric Trump announced this plan in a post on X, indicating that the firm’s alignment with the memecoin could enhance its portfolio value.

While the precise amount of investment remains unknown, the initiative aims to lend institutional credibility to a token which typically relies on branding and public interest for its trading value.

The firm already holds major cryptocurrencies such as Ethereum, Bitcoin, and TRX, along with various stablecoins, contributing to a growing collection of digital assets.

In addition, the project has recently invested in lesser-known coins such as BUILDon (B) to integrate practical applications of its USD1 stablecoin.