Juventus, the renowned football club from Italy, has teamed up with WhiteBIT, a cryptocurrency exchange, in a three-year partnership designed to elevate the exchange’s market profile. Following the announcement, the price of WBT shot up 30% in just 24 hours.

Key Details of the Partnership

Juventus boasts over 340 million fans across the globe and is well recognized in various social media platforms. This collaboration positions WhiteBIT, which serves over 35 million users, to rank among the top ten cryptocurrency exchanges. The logo of WhiteBIT is set to adorn the right sleeve of Juventus’ kits, effective immediately.

WhiteBIT plans to invest €5 million annually in this partnership, which will also involve creating unique digital content and in-person fan engagement opportunities.

“This is a major milestone for our exchange, making cryptocurrency accessible to a wider audience,” remarked Volodymyr Nosov, the CEO of WhiteBIT.

The WBT token’s lift signifies its growing acceptance, triggered by various partnerships, including one with FC Barcelona, which further cements WhiteBIT’s position in the competitive landscape of cryptocurrency trading.