Key Information:

• Semler Scientific (SMLR) announced the addition of Joe Burnett as the new Director of Bitcoin Strategy on Thursday.
• The company is setting ambitious Bitcoin acquisition targets of a minimum of 10,000 coins by the end of 2025, escalating to 105,000 by year-end 2027.
• Despite challenging market conditions, Semler’s shares have notably increased by 14% after this announcement, even as they remain down 33% year-to-date.

Semler Scientific has engaged Joe Burnett for this pivotal role as they aim to bolster their cryptocurrency strategy, with current holdings of 4,449 bitcoins valued at approximately $462 million. The company initially transitioned to Bitcoin as its principal treasury asset in 2024.

According to Chairman Eric Semler:
“We are thrilled to have Joe join our Bitcoin strategy team and help facilitate our three-year ambition of owning 105,000 Bitcoins. His analytical insight and leadership in Bitcoin will significantly support our strategic goals as we aim to maximize value for our shareholders.”

Joe has a history of advocating for Bitcoin, previously working as the director of market research at a specialist Bitcoin finance company. The positive stock reaction indicates investor confidence amidst prior share price struggles.