MicroStrategy (MSTR), founded by Michael Saylor, is highlighted as a superior choice for equity investors seeking Bitcoin (BTC) exposure, according to Canaccord's latest research report.

Canaccord has elevated its price target for MicroStrategy from $173 to $300 while confirming a buy rating. The stock saw a slight increase of 0.4%, trading at $245.50 in early trading on Friday.

"If stock price is the true test for any business model, then in our view MSTR is hard to beat," analysts including Joseph Vafi stated, citing that since its bitcoin acquisition strategy inception in 2020, the firm has significantly outpaced both traditional equities and Bitcoin itself.

In a strategic move, the software company announced a $21 billion offering of its stock to fund further Bitcoin acquisitions within a broader $42 billion plan over the next three years.

Canaccord provided an optimistic outlook for Bitcoin, noting expected gains due to recent spot ETF approvals in the U.S. and the anticipated supply constraints following the halving event earlier this year.

Read more: MicroStrategy's Current Premium Relative to Its Bitcoin Stack Is Unlikely to Last: Steno Research