Automobili Lamborghini has announced that it will introduce its latest sports car, the Temerario, in the metaverse. The Temerario and its GT3 version will be released as limited edition digital collectibles within the open-world metaverse, Wilder World, as per a release shared with CoinDesk.

What You Should Know:

• Automobili Lamborghini aims to capture the metaverse market by offering a total of 590 physical Temerario cars and 10 GT3 counterparts for $300 each starting from July 11.
• These digital vehicles will be available for minting on Wilder World, as well as on NFT marketplace OpenSea and Lamborghini’s own Fast ForWorld platform.

The metaverse is envisioned as a virtual environment where humans can engage with one another, play games, and conduct transactions involving digital replicas of real-world items. Interest in the metaverse peaked during the 2021 digital asset boom, but has notably waned in subsequent years as companies have shifted focus toward AI technologies.

Despite this trend, Lamborghini continues to push forward by collaborating with Animoca Brands, a major player in Web3 investment and development, to enhance digital experiences for its audience.