Metaplanet's Ambitious Bitcoin Strategy: Targeting Digital Bank Acquisition

Japan’s investment firm Metaplanet, inspired by Michael Saylor’s approach, currently holds 15,555 Bitcoin as of July 2025. The firm plans to acquire 210,000 BTC by 2027, which would represent 1% of all BTC in circulation.

The Tokyo-listed company is recognized as the world’s fifth-largest corporate Bitcoin holder. Notably, its trading volume nearly doubled from ¥997.6 billion (about $6.82 billion) in May 2025 to ¥91.86 trillion (approximately $12.87 billion) in June 2025.

In a conversation with Financial Times on July 8, 2025, CEO Simon Gerovich suggested the firm is exploring the prospect of acquiring a Japanese digital bank. He described the company’s current phase as being in a ‘bitcoin gold rush’ that positions it to expand into digital financial services.

“Japanese microstrategy Metaplanet announced that its Bitcoin strategy has entered the second phase, planning to use BTC as collateral leverage to acquire cash flow businesses. Potential targets include Japanese digital banks, providing better digital banking services.”
— Wu Blockchain (@WuBlockchain) July 8, 2025

Gerovich emphasized the necessity of accumulating Bitcoin to reach a ‘point of escape velocity,’ making it challenging for competitors to keep up. He stated, “Then we have phase two, when bitcoin, like securities or government bonds, can be deposited with banks for attractive financing against that asset.”

Metaplanet will never part with its Bitcoin

“Metaplanet is Bitcoin first, Bitcoin only. Our singular focus right now is to accumulate as much Bitcoin as possible.”
— Simon Gerovich (@gerovich) July 9, 2025

Gerovich confirmed that he has no intention of selling Bitcoin, planning instead to raise capital strictly to acquire more BTC. According to reports from Arkham, Metaplanet now holds more Bitcoin than the entire nation of Bhutan, having purchased $238.7 million worth of Bitcoin last week, bringing its total to $1.7 billion in BTC—$400 million ahead of Bhutan’s $1.3 billion holdings.

Key Takeaways

Metaplanet’s CEO, Simon Gerovich, likens the company’s approach to a “Bitcoin gold rush.” The priority is to accumulate as much Bitcoin as possible, mirroring Michael Saylor’s investment strategy.
The aggressive accumulation reflects a significant shift as the firm anticipates entering the digital banking sector.