Overview

Tim Kotzman and Ed Juline have transformed their initial podcasting venture into a pivotal platform focusing on corporate bitcoin strategies, influenced heavily by social media and AI technologies.

Key Developments

• Viral podcasts and events have significantly increased engagement in bitcoin treasuries.
• Upcoming “Unconference” will break traditional event formats to foster direct interaction between attendees and industry leaders.

Background

In September 2024, Kotzman started a podcast that initially struggled for attention. However, an impactful episode featuring Ryan McGinnis attracted significant views, revealing the potential audience reach in bitcoin topics.

Bridging the Knowledge Gap

The duo’s initiative responds to the lack of informative resources on corporate bitcoin treasuries. They aim to simplify complex concepts for investors, acknowledging a notable information disparity in the industry.

Utilizing AI for Efficiency

Kotzman employs AI tools to optimize content sharing and manage information overload efficiently. This strategy allows bitcoin treasury discussions to gain momentum rapidly across digital platforms.

Event Innovation

Their first event, the “Bitcoin Treasuries Unconference,” scheduled for September 17 in New York City, aims to provide a more dynamic and engaging format, shying away from conventional presentations.

Long-term Vision

Kotzman and Juline perceive their endeavor as a long-lasting contribution to the bitcoin community, facilitating connections between businesses and resources they previously lacked access to.

Quote: “It feels like we tripped into this. But really, it shows how powerful these new tools are. If you hit the right message at the right moment, the whole world can tune in overnight.” _— Tim Kotzman