Lens Social Media Platform Aims for Significant Expansion
The latest version of the decentralized social media platform Lens introduces key features aimed at enhancing user engagement.
Lens Social Media Platform Aims for Significant Expansion
Lens is pursuing significant scale by tackling the issues associated with centralized social media platforms like Facebook and Elon Musk's X (formerly Twitter). The latest update features building blocks for users to create decentralized newspapers with numerous contributors.
Key Features of Version 3
- The new release enhances user engagement through verifiable information feeds and curated content groups.
- Users can form decentralized autonomous organizations (DAOs), facilitating a wide range of applications from newsletters to comprehensive news outlets.
Given the substantial influence held by large social media platforms today, coupled with concerns over AI-related biases, there is a prime opportunity for decentralized options, such as Lens, to gain traction. Founded in 2022 by the creators of the DeFi platform Aave, Lens has already attracted approximately 550,000 users, enabling them to fully control their social identities, the data they generate, connections established, and their audience interactions.
Looking ahead, founder Stani Kulechov anticipates increased engagement in the wake of upcoming U.S. elections. He remarked, “the true spikes will come on the application layer as we see more and more applications being built on this technology.”
With this update, Lens aims to empower users by offering customizable options to determine their algorithms and curate content mindfully.
