What You Should Know
- easyGroup, known for easyJet, has introduced easyBitcoin.app in collaboration with Uphold, aiming to make bitcoin investing accessible to everyone.
- The application incentivizes users with features like a 1% welcome bonus, 2% rewards for long-term holders, and 4.5% APY on USD balances, with FDIC insurance.
- A survey commissioned by Uphold revealed that 88% of U.S. respondents view bitcoin as a trustworthy long-term investment, while nearly 50% believe that existing platforms are overly complicated.
easyGroup, the firm behind easyJet and easyHotel, is entering the cryptocurrency realm with the launch of easyBitcoin.app, developed with Uphold to facilitate the buying of Bitcoin (BTC) for regular users. This initiative arrives as bitcoin approaches record prices, with reports showing increasing confidence in the asset, trading around $112,650 at the time of writing.
A study by Uphold found that 88% of U.S. respondents trust bitcoin for wealth growth in the next decade, positioning it among their top three investment choices, in front of gold but trailing behind real estate, although almost half admitted that trading complexities persist.
“Investing in bitcoin has felt like an exclusive club, out of reach for the general public with very high transaction costs,” said Stelios Haji-Ioannou, the founder of easyGroup, in the press release. “With easyBitcoin, we want to change that.”
In addition, easyGroup plans to launch a UK version of the app later this year.
