[PRESS RELEASE – Seoul, South Korea, October 1st, 2025]

Korea’s highest-grossing webnovel and webtoon, the most-watched anime in Crunchyroll history, announces a partnership with Story to explore IP-backed memecoins and onchain economics.

The globally celebrated Solo Leveling is taking a groundbreaking step by integrating with Story, bridging a blockbuster franchise with blockchain technology. This collaboration aims at the issuance of tokenized real-world assets (RWA), exploring a new dimension of tokenized RWAs beyond traditional financial instruments.

Solo Leveling is set to embark on an initiative with Story, focusing on onchain representation of select IP elements, which would pave the way for innovative fan-driven remixes and blockchain-based experiences.

Before its Web3 migration, Solo Leveling has established a formidable cultural presence across various media formats:

• Webnovel & Webtoon: Achieved over 14 billion views and 175 million readers worldwide, marking its dominance as a leading Korean series.
• Comic Book: The adaptation secured the #1 position on the New York Times Graphic Books bestseller list, with over 10 million copies sold globally.
• Anime (Streaming): Became the most-watched anime in Crunchyroll’s history, ranking in Netflix’s weekly Top 10 in 11 countries.
• Anime (Awards): Swept the 2025 Crunchyroll Anime Awards with 9 honors, including Anime of the Year.
• Game: The mobile RPG Solo Leveling: ARISE grossed approximately $70 million and reached 50 million players within five months of its launch.

Official Solo Leveling IP-backed Memecoin on the Horizon In a significant move for community interaction, the Solo Leveling team is preparing to launch an official IP-backed memecoin linked to the narrative and characters of the series. This innovative token will uniquely connect the community with the Solo Leveling saga in a way that aligns fan engagement with the franchise’s success and value.

“Solo Leveling has always been about leveling up, and now we’re looking to elevate the franchise with Web3. In partnership with Story, we aim to expand beyond the series itself, allowing fans and creators to join in on the next chapter in new ways.” – Jungsook Jang, CEO at Redice Studio.

As Solo Leveling ventures onto the blockchain, it represents a pivotal moment for Story and the evolving concept of tokenized IP, illustrating the intersection of IP ownership and decentralized technology.