Binance's Comeback Plan Through Global Lobbying and Strategic Partnerships

Changpeng “CZ” Zhao’s global lobbying campaign seems to be yielding positive results, allowing Binance to regain its position as a prominent player in the cryptocurrency space.

Over the last six months, the exchange has been engaged in a strategic effort to bolster its global reputation, combining political outreach with partnerships that have significantly enhanced investor trust.

The Diplomatic Strategy

According to on-chain data from CryptoQuant, Binance’s share of Bitcoin outflows from exchanges fell below 25% amid regulatory scrutiny in late 2024 but has now climbed back up to almost 40% as of September 2025. The increase in capital influx is closely linked with the company’s diplomatic engagements, including meetings with US Treasury officials and policy proposals in Hong Kong.

While formal regulatory relief from US authorities is still pending, the company’s attempts to relax anti-money laundering measures suggest a trend towards regulatory acceptance. CZ’s recent presence at WebX Tokyo 2025, along with interviews in Hong Kong advocating for faster regulatory frameworks, reinforces this narrative.

These initiatives have paralleled a rise in stablecoin deposits and derivatives trading—both crucial indicators of renewed user confidence. Consequently, Binance’s image is transitioning from merely surviving through the turbulence to a phase of robust recovery, presenting itself as both compliant and innovative.

Binance Leads With Q3 Inflows

These concerted efforts have positioned Binance to once again dominate the centralized exchange market, boasting an astonishing $14.8 billion in net inflows during Q3 2025, primarily driven by strong stablecoin deposits. These capital flows signify investors are ready to diversify across digital assets like Bitcoin, Ethereum, and BNB.

In contrast, competitors such as OKX and Bybit reported significantly lower inflows of $1.61 billion and $1.33 billion, respectively, during the same timeframe.

Translation: The article analyses Binance’s efforts to rebuilt its status in the crypto market through strategic lobbying and partnerships.