Bitdeer Technologies Group (BTDR), a Bitcoin mining and infrastructure firm, is ramping up its self-mining initiatives amid a drop in demand for mining rigs. This shift is indicative of how some hardware manufacturers are altering their strategies to remain competitive in the current Bitcoin bull market.
A recent Bloomberg report highlights Bitdeer’s increased focus on mining Bitcoin (BTC) using its own equipment, putting it in direct competition with clients who purchase its rigs. The report notes a significant year-over-year rise in Bitdeer’s mining capacity as they aim to be among the world’s top five Bitcoin miners.
In August alone, Bitdeer successfully mined 375 BTC, securing the sixth position globally, following behind companies such as MARA Holdings (MARA), IREN (IREN), Cango (CANG), CleanSpark (CLSK), and Riot Platforms (RIOT).
Large Bitcoin miner output levels in August. Source: The Miner Mag
Recent analysis from the industry publication, The Miner Mag, revealed a broader trend wherein hardware makers are adapting to declining rig sales by capitalizing on their own mining capabilities. Notably, Bitdeer nearly tripled its proprietary hashrate to 22.5 exahashes per second between December 2024 and July 2025.
According to The Miner Mag’s Miner Weekly newsletter from September 4, “In both cases, surplus inventory that once would have been shipped to customers is now being deployed in-house.”
Wolfie Zhao, an analyst at The Miner Mag, expressed to Bloomberg his expectation that “large miners to remain cautious on fleet expansion for the foreseeable future.”
Bitcoin Miners Continue to Diversify Amid BTC Peak
As Bitcoin continues its impressive bull run, recently breaking the $126,000 threshold, the mining landscape faces growing challenges, especially post the 2024 halving which reduced block rewards.
In response, various mining entities are diversifying their business strategies by adapting hardware for new tasks such as artificial intelligence and data center services. Recent instances include Hive Digital, IREN, and TeraWulf, which have ventured into AI hosting and high-performance computing services.
As Bitcoin’s network difficulty continues to rise, the challenging margins and operating conditions for major miners persist.
Bitcoin hashrate versus price. Source: CryptoQuant
With the surge in demand for AI computing and substantial commitments from tech giants to invest in new data centers, miners are uncovering fresh prospects by modifying or enhancing existing infrastructures for this market. Some miners are also leasing surplus capacity to AI firms, providing a steadier revenue stream during crypto price fluctuations.
