In a recent discussion, David Namdar, CEO of CEA Industries, labeled BNB as the “most overlooked blue-chip” in cryptocurrency markets as it soars to its all-time high of over $1,300. This increase in value signals the growing confidence in the BNB ecosystem and its user engagement.

“The market is waking up to the credibility, scale, and utility of the BNB ecosystem,” Namdar observed, highlighting the blockchain’s increased network throughput and active user base.

Data from DefiLlama shows that the total value locked (TVL) in BNB Smart Chain stands at approximately $8.66 billion, ranking it among the top three blockchains with 2.52 million active users and more than 20.7 million transactions occurring in a single day.

BSC’s TVL hits $8.6 billion. Source: DefiLlama

Namdar stated that while macroeconomic factors such as new liquidity and ETF inflows have positively influenced BNB’s rise, the primary momentum comes from its internal ecosystem strength.

Additionally, Binance is expanding its reach, with recent strategic partnerships across Asia, Europe, and the Middle East enhancing investor confidence in the exchange’s operational scope.

Last week, Japan’s PayPay, supported by SoftBank, acquired a notable stake in Binance Japan, further solidifying Binance’s impact in the cryptocurrency market.

Furthermore, the rise of memecoins on the BNB Chain has attracted traders, with record participation leading to significant profits, some exceeding $10 million. This surge in trades was referenced by Changpeng Zhao as “BNB meme szn.” According to reports, approximately 70% of the new on-chain traders turned a profit as BNB’s popularity continues to rise.