Wise Expands into Cryptocurrency with New Stablecoin Product Lead
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Wise Expands into Cryptocurrency with New Stablecoin Product Lead

Wise aims to broaden its services by hiring a product lead for digital assets focusing on stablecoins, reflecting its potential entry into the crypto domain amidst evolving regulations.

Wise, a leading currency exchange firm, is on the lookout for a digital-asset product lead with an emphasis on stablecoins, which suggests a potential foothold in the cryptocurrency arena in response to changing global regulations.

Last week, Wise’s product director, Matthew Salisbury, announced the job opening on LinkedIn. The new role will be situated in London, the hub of Wise’s global operations.

“If you’ve developed wallets or payment solutions centered on stablecoins and want to bring your expertise to Wise, apply through the ad or DM me,” Salisbury stated.

This LinkedIn listing has gained traction, drawing interest from over 100 candidates. The chosen individual will collaborate with Wise’s Accounts team to enhance product offerings and investigate ways for customers to manage digital assets through their Wise accounts.

Candidates with a minimum of five years’ experience in product management and a proven history of launching consumer products in the digital or blockchain space will be considered.

Previously known as TransferWise, Wise is celebrated for its economical international money transfers across 160 countries and 40 currencies. In 2024, it reported revenues of £979.9 million ($1.23 billion) and profits amounting to £345.6 million ($443 million).

Wise and Stablecoin Payments: Evaluating the Possibilities

The manner in which Wise may implement stablecoin payment options remains speculative. Such technology is typically seen as a means to accelerate international funds transfers and enhance efficiency by facilitating digital dollar transactions beyond traditional banking channels.

Last month, Visa introduced a pilot program employing the USDC and EURC stablecoins to assist financial entities in facilitating cross-border transactions. In contrast, Wise predominantly caters to retail clients who have already been leaning on stablecoins for comparable uses.

Chainalysis reports that regions like Latin America and Africa are witnessing significant growth in stablecoin adoption, fueled by reduced remittance expenses and currency instability.

“In these regions, the retail embrace of stablecoins is chiefly motivated by their utility for low-cost remittances, safe savings amidst currency volatility, and accessibility to DeFi services such as lending and staking,” according to a Chainalysis report from December.

This strategic move is unfolding in the context of a more conducive regulatory landscape for stablecoin uptake in the U.S., particularly after the adoption of the GENIUS Act. Conversely, the adoption rate in the U.K., where Wise is based, is lagging as authorities strive to finalize fresh stablecoin regulations by the end of 2026.

Consequently, U.S. dollar-pegged stablecoins maintain a leading position in the market, while pound-denominated equivalents represent only a minor share of the overall fiat-backed stablecoin supply.

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